This technical brief explains how Namibia was able to successfully execute its emergency program with remarkable efficiency, distributing a one-time benefit to 747,000 screened applicants, requiring only 72 hours to process each application. The case highlights the value of having invested in an integrated digital National Population Register, housing the Civil Registry and the ID Production System with a very high coverage, and linking it with other government electronic databases.
Despite efforts from governments across the globe, the poor lack awareness of social protection and welfare delivery programs. This blog explores the intricacies of government communication using case studies. It also discusses mastering the elements of planning, research, content, and outreach channels to develop an ideal communication strategy.
Nations worldwide have responded to COVID-19 through 1,100 social protection programs to help 1.8 billion-plus people. Yet recipients are largely in the dark about the programs and do not know how to access funds. This blog examines the importance of better communication around social protection programs, particularly for the vulnerable population.
The blog highlights the road ahead for the Indian government’s new program—One Nation One Ration Card (ONORC). The objective of the program is to build upon the digitization of the Public Distribution System (PDS) for foodgrains with a focus on beneficiary-centric reforms.
This report on awareness, communication, and outreach highlights the need for the integration of key communication components for effective implementation of social protection programs.